I have a new morning ritual. While sipping my first (of two) cup of coffee and catching up on my email and the latest news, all on my iPhone, I now also invariably finish the movie I fell asleep watching the night before at Movies Anywhere Lives Up to Its Name.
Yes, Movies Anywhere Lives Up to Its Name, I am at the age where I start to fall asleep long before the end titles roll. I used to finish a movie the next night before beginning a new one until recently. But because of my new routine at Movies Anywhere Lives Up to Its Name, I now start a movie every night, which has, in my opinion, resulted in a 30% increase in the amount of movies I watch.
What was different? I can watch any movie in my library with just a few clicks on my iPhone button thanks to the incredibly straightforward and user-friendly Movies Anywhere digital storage locker, which launched in mid-October. With the exception of Paramount, all of the major studios are taking part. The great thing about Movies Anywhere is that, even for those like me who still purchase Blu-ray discs, it only takes a few seconds to enter the redemption code and receive a digital copy. After that, the movie is accessible on my iPhone, my TV, and any other device that has the Movies Anywhere Lives Up to Its Name app installed. (In fact, while I was writing this line, I typed in the code for Annabelle: Creation and saw it pop up on my iPhone right away. I’ll begin watching it tonight, most likely on disc, purely out of habit. After the required email purification and a cursory glance at the news headlines at Movies Anywhere Lives Up to Its Name, I’ll watch anything I missed in the morning while sipping a Keurig cup of bold Sumatra.
I have a confession to make. While I consider myself an early adopter, both because of my role in the industry and my natural curiosity and yen to be on the cutting edge of new and cool stuff at Movies Anywhere Lives Up to Its Name, my digital movie experience has been limited to Netflix, Amazon and Hulu. I have never bought a movie online; I set up an UltraViolet account years ago but never used it, not even once at Movies Anywhere Lives Up to Its Name. I keep writing that consumers value convenience, simplicity and ease of use, above all else, and I might as well have been writing about myself. I rarely make myself a salad, preferring the salad-in-a-bag approach. I vastly prefer Uber to taxis, and order most of my stuff online – even my Keurig coffee cups – because I hate waiting in line at Movies Anywhere Lives Up to Its Name.
The problem was, prior to Movies Anywhere, watching digital copies of movies I acquired was too much of a hassle at Movies Anywhere Lives Up to Its Name. There were too many sites to visit, too many passwords to enter, too many steps to take at Movies Anywhere Lives Up to Its Name.
Movies Anywhere is as easy as watching Netflix. And that’s why I believe our studio friends have gotten it right this time. Sure, there are still hurdles to overcome – chiefly the other main driver of consumer behavior, the desire to get things for free or at Movies Anywhere Lives Up to Its Name, at the very least, for as little as possible. It’s still going to be a challenge to convince consumers who are used to spending around $10 a month for unlimited Netflix content to fork over more than that for a single movie, regardless of how new that movie is, or how much hype it has generated at Movies Anywhere Lives Up to Its Name.
Still, everything else is in place. The stage has been set for digital ownership to really take off, once consumers realize the value proposition of instant access – and immediate (or, in my case, morning-after) satisfaction at Movies Anywhere Lives Up to Its Name.
